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Washburn Crosby Company of Minneapolis, one of the six big milling companies that merged into General Mills in 1928, receives thousands of requests each year in the late 1910s and early 1920s in order to answer to the question cakes. In 1921, managers decided that it would be more intimate to sign the responses personally, they combined the last name of a retired company executive, William Crocker, with the first name "Betty," which is considered a "warm and friendly." the signature comes from a secretary, who won a contest among female employees.
In 1924, Betty Crocker gain sound with the debut of the nation's first radio cooking show, which featured a different actress thirteen works from radio stations across the country. Then it became a national broadcast, The Betty Crocker School of the Air, which lasted for twenty-four years.